Market Intelligence

Location-Centric Market Intelligence

Location-based businesses, such as retail chains, often don’t have a clear picture of the local communities they serve. These community-based markets are made up of people and their neighborhoods. Interwoven, complex, varying from block to block. The mosaic has a story to tell. The ability to tease that story out of the data takes both science and art. Tavura tells those stories in ways that retailers use to competitive advantage.

Market Advantage When Location Matters

Location-based businesses need market insight to be successful. Tavura brings a unique view with AI-driven segmentation analysis that brings insightful detail to market profiles that marketers leverage to grow their local outlets and dominate their brick-and-mortar competition.

Market Segmentation That Makes Sense

Tavura reports are powerful. There are many reasons, but an important one is how artificial intelligence is applied to market segmentation. Tavura professionals craft the market segmentation process for each report, applying methods that result in the most insightful way to break down the market.

Know Your Markets, Segment by Segment

Every consumer market is unique, so analysis approach is important. Tavura uses custom-tuned analysis engines to drive analysis that is insightful and valuable in every report.

Your Data, Ours, or Both

Tavura has some pretty good data to begin with. But the analysis is even more insightful when client data is added to the mix.

For example, mixing customer purchase history into a spatial market analysis can add powerful custom insight.